Do you think that USAA marketing results in a decline in services?

2023-06-25T12:11:09-04:00

I see so...many USAA ads on random shows or sports. They market to an audience to try to get the random veteran or civilian with military ties yet the decline in services is obvious. This marketing doesn't open their membership requirements. My sister can't join and I am okay with that, but they have a captive audience.
Their interest rates and insurance rates are no longer comparable. The money returned to members annually is way lower. I have moved on to Navy Federal. What do you think?

Response by MSgt Steven Holt, NRP, CCEMT-P made Jun 25 at 2023 12:21 PM

2023-06-25T12:21:51-04:00

I don't know if their marketing affects anything or not. What I DO know is that their rates have gotten so expensive I am actively looking for a more affordable insurance company to cover my vehicles.

Response by MSgt Private RallyPoint Member made Jun 25 at 2023 1:31 PM

2023-06-25T13:31:15-04:00

I still use USAA for insurance but bank with Navy Federal.

Response by PO3 Donald Murphy made Jun 26 at 2023 6:06 AM

2023-06-26T06:06:57-04:00

Because of the change in state handling of insurance post-Florida hurricanes, they all offer the same quality and rights now. This makes them too expensive now. Everyone is offering the same coverage, cheaper. In a nutshell.

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2024-04-22T03:44:15-04:00

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Response by PFC Private RallyPoint Member made Apr 25 at 2024 12:36 AM

2024-04-25T00:36:15-04:00

USAA's marketing can truly impact the quality of service. However, it is important to remember that marketing efforts are essential for any business. If USAA's service quality is declining, it is likely due to various factors beyond marketing. They may need to focus more on internal operations. Speaking of operations, if you are looking for top-notch development services for your business, I recommend turning to Sloboda Studio https://sloboda-studio.com/ They offer expertise in web and mobile development that can help streamline operations and improve the customer experience.

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