New recruiting ad and slogan?

2015-05-01T06:45:32-04:00

what are your thoughts on the new recruiting campaign? Is this better than "Be all that you can be" or whichever slogan you joined under?

https://m.youtube.com/watch?v=cIFATDe9dsw

U.S. Army "Team" Commercial

You can't condense the U.S. Army story down into 60 seconds, but this commercial goes a long way toward highlighting the foundation of America's first team; ...

Response by MAJ Robert (Bob) Petrarca made May 1 at 2015 6:49 AM

2015-05-01T06:49:07-04:00

It's better than "Army of One".

Response by SSG Private RallyPoint Member made May 1 at 2015 6:59 AM

2015-05-01T06:59:50-04:00

Better then anything i can come up with... " PEW PEW - BANG BANG ... Its everything you cant get in a video game!!"

Response by SSG Private RallyPoint Member made May 1 at 2015 7:12 AM

2015-05-01T07:12:06-04:00

I apologize for my sarcasm, i have been in recruiting now for just about 3 years, reclassified and all, but i cant recall an instance where any one has ever came to talk about how the can become "Army strong", " Army of One", or anything other then to become a soldier.

I know having a catchy phrase is important for branding... stop changing the slogan because for those who did serve under "Be all you can be" with Pauly Shore, we look indecisive....

Make one and keep it, whatever AP&A come up with, I am sure that is what I am... And I am proud to be it.

Response by COL Vincent Stoneking made May 1 at 2015 9:31 AM

2015-05-01T09:31:27-04:00

Ugh. Let's just go back to BAYCB. Heck, we could even run the old "we do more before 9AM" and "Good morning 1SG!" commercials. Wouldn't even really need to re-shoot them.

Rebranding every few years is NOT the way we should go. Even if Madison Ave promises that they've got it right THIS time.....

Response by SSG Private RallyPoint Member made May 3 at 2015 2:19 PM

2015-05-03T14:19:03-04:00

The commercial itself is....OK. The voiceover guy doesn't have the vocal impact that a Keith David (the Navy commercial voiceover guy) has, but he wasn't bad. Marine commercials almost always kick ass, and Navy commercials are a solid second. With Army commercials, it's not always easy to tell who their target audience is.

The ads for all branches should always appeal to the younger audience, the 17 to 24-ish demographic, but I don't know if you always see that in Army commercials. I remember the 'Be all you can be' commercials, where, "We do more before 9AM, than most people do all day', and those commercials were cool. Over the last few years, they've been kinda 'ehh'.

Response by CPT Private RallyPoint Member made May 3 at 2015 4:24 PM

2015-05-03T16:24:38-04:00

I actually liked this. I think it is much better than the Army Strong. We are a team. By building this bond as a core value I think we are sending the right message. You shouldn't join just for you but you should be part of a team.

Response by SPC Greg Werner made May 3 at 2015 6:01 PM

2015-05-03T18:01:42-04:00

Be All You Can lasted over 20 years...bring it back and keep it!

Response by CW5 Private RallyPoint Member made May 3 at 2015 8:49 PM

2015-05-03T20:49:00-04:00

That is an excellent commercial, in my opinion, CH (COL) Geoff Bailey. They could make it even better if they ended it with "I became a Soldier. And I am becoming all I can be." (I'm gonna go ahead and keep beating that drum.) Still, I like it a lot.

Response by SGT Greg Gold made May 3 at 2015 10:12 PM

2015-05-03T22:12:08-04:00

'Army of one' sucked ass water. 'Army strong' wasn't bad, but it wasn't focused enough. The 'team' commercial sums up for the most part why we serve. It's short and to the point, and it imparts a challenge. Are you good enough to make the team? It also implies that not everyone does, and that challenge draws people that otherwise might not think of joining the Army.

I joined under "Be all that you can be". That slogan that challenged you to excel, and was one of the most successful ad campaigns of all time.

Response by Capt Mark Strobl made Jun 13 at 2016 4:07 PM

2016-06-13T16:07:16-04:00

CH (COL) Geoff Bailey - One of the Army's better plugs. Obviously, this one tugs at the patriotic heartstrings. Unfortunately, it's not consistent with prior Army slogans --which were successful. If it's broke, fix it. If it ain't broke... Well, you get the idea. Giving this one a 7 of 10-possible canteen cups.