To veterans with a business and service members with a side hustle: How do you market your business?

2017-10-19T14:11:05-04:00

Response by SPC Joshua Heath made Oct 19 at 2017 2:35 PM

2017-10-19T14:35:42-04:00

Facebook, facebook, facebook. Most of my side hustle is game related and marketing on social media is essential. We use a guerrilla marketing technique on Facebook to get our stuff in front of people. We also heavily utilize Google Plus and Twitter.
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How to Grow A Geeky Blog

Tara Clapper of The Geek Initiative and CHARIOT LARP and Josh Heath of High Level Games and Keep on the Heathlands talk about their Geeky Blogs. They discuss a series of topics and engage the awesome...

Response by SPC Erich Guenther made Oct 19 at 2017 2:36 PM

2017-10-19T14:36:09-04:00

Print up flyers, knock on doors, talk to people, provide free and small food samples. It takes a lot of work to produce new customers though. What I found the most effective was free food samples, taste test near a meal time was always the most effective. Also distributing free meal coupons at local hotels for hotel staff so they could advise their guests.

Response by SSG Derek Scheller made Oct 19 at 2017 2:55 PM

2017-10-19T14:55:48-04:00

I have a FaceBook page, a company website, a twitter account, a rallypoint account, a YouTube account, and a Blogger account. Any time I post something to my YouTube channel or my Blog, I share the link with a brief blurb of what its about in every medium I use to include my personal LinkedIn and personal FaceBook page. I will be getting back into Wix's SEO tool as well to try and boost my ranking on Google's search engine.

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Response by 2LT Private RallyPoint Member made Oct 19 at 2017 3:43 PM

2017-10-19T15:43:13-04:00

Totally depends on the business. I’ve done general contracting before and door to door marketing works great for that as well as lead aggregates like home advisor. But online business are totally different. However, google ads work well for everything.

Response by SSgt Shawn Springsteen made Oct 21 at 2017 10:24 PM

2017-10-21T22:24:18-04:00

GREAT question! With only traditional brick & mortar business experience, along with my 6 years in AF and 12 years in the corporate world, I struggled mightily for a few years trying to crack the code. In my experience, what I have found is the need to be flexible and adaptable to the rapidly changing landscape of social channels and content distribution/mktg platforms. In short, I evolved from trying to be the answer to providing options for my customers. To do that, I needed to find a system that could provide a few things. Most notably, a CRM along with a campaign mgmt solution. In addition, I needed an approach to proximity marketing that would drive traffic to both my social channels and business websites. Third, I needed an automated approach to serve my prospective customers who prefer zero human interface when they are simply browsing/researching. And lastly, I needed to be able to incorporate the above three with tracking analytics to monitor conversions to ensure that I did not lose monetizing opportunities...