Posted on Jun 13, 2016
SPC(P) Information Security (Is) Analyst
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P/E ratio, Dividend Yield, Intrinsic Value.

I personally look at a company and see their main sources of income.. For example, GoPro... Was the stock to have at their IPO, but their source of income was dependent off of one product that is shatter resistant... I also look for steady monthly cash flows (REIT's), consumables (Oil, Water, Food) and cutting edge (Alphabet"Google")
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SFC Joe S. Davis Jr., MSM, DSL
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SPC(P) (Join to see) I look at the ROI and their past performance over a 10 year period.
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Jack Law
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I'd advise you to stay away from IPO's; they are for experienced investors and traders.
As for what to look for; it really depends on what kind of an investor you are. Some prefer to invest into established companies so P/E, Dividend Yield, etc. are important to them, while others prefer growth stocks so they ignore the fundamentals and believe in growth.
https://www.independentinvestor.com/share-dealing/stock-trading-secrets/
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1SG Civil Affairs Specialist
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Edited 8 y ago
Innovative products, market penetration, overhead to production ratio.
Your GoPro example had the latter two, but they will be a victim of their own success unless they come up with something new.
In my opinion, the best bet for an owner of that stock is to hope that the company is purchased by another company, giving a fine premium on share price, Their earnings have almost certainly peaked.
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