What do you think of the new recruitment TV commercials?

PO1 Sean Reynolds — Fri, 13 Jul 2018 13:39:07 -0400

So what is the current consensus on military recruitment TV commericals? The footage is great though they should show more in the weeds working personal. Other then that the voice over seems to need work. Thank God the navy got rid of the, "global force for good." The old 70s and 80s commercials were awesome.

Response by PO2 David Girten Jr made Jul 13 at 2018 6:26 PM

PO2 David Girten Jr — Fri, 13 Jul 2018 18:26:14 -0400

I think commercials won't necessarily fix the recruitment problem. What's hurting the military in general is the fact that a lot of the people in the 18-24 yr. old range (especially in the US) simply don't qualify based on health issues (obesity and fitness being the primary reasons).

Response by Cpl John DeConti made Jul 16 at 2018 6:21 PM

Cpl John DeConti — Mon, 16 Jul 2018 18:21:52 -0400

I'm still waiting to climb a mountain and fight a dragon with my NCO sword... TBH I don't really know anyone who joined based off of a commercial.. If I had to cite one marketing thing that worked for me it was the salty ass D.I. "We didn't promise you a rose garden." poster... The bigger issue with recruiting with this method is that most millennial's today don't subscribe to cable, they use the various streaming services, youtube, hulu , kodi etc etc to watch what they like and only what they like.