Posted on Dec 25, 2014
SGT Brian Watkins
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Who writes and directs commercials for the Army? If it is the same group that makes decisions on uniforms someone needs to be fired.
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Responses: 17
COL Senior Strategic Cyber Planner
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compared to the marine commercials, we need to get it together!
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SGT Brian Watkins
SGT Brian Watkins
>1 y
It's been a battle since Belleau Wood lol.
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COL Senior Strategic Cyber Planner
COL (Join to see)
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SGT Brian Watkins....and a battle that will never end!
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Capt Richard P.
Capt Richard P.
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Battles have two sides, this is a trouncing.
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SGT Brian Watkins
SGT Brian Watkins
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I have fun, but only when I find the rare Marine that knows WWI, WWII history outside of what they learned in Boot lol.
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LTC Stephen C.
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SGT Brian Watkins, I think that every branch of service (excepting the USCG) has better commercials than the Army, especially the USMC. The Marine commercials are about being Marines. Many times, the Army commercials are about being trained to be something else. The likelihood is that the USCG also has better recruiting commercials than the Army; I just haven't seen one lately on which to pass judgment!
I also agree that the Army uniform decision making process is in the dumper.
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LTC Stephen C.
LTC Stephen C.
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CDR Chris Dewhirst, I hope you read all the way and saw that my exception was only that I had not seen a USCG commercial lately! It just seems astounding to me that all the services seem to get it right but the Army.
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CDR Chris Dewhirst
CDR Chris Dewhirst
>1 y
I didn't think you were critical in any way; the budget for ads when I was in (retired 94) was so small there were NO television ads that I can remember. Around the nineties the CG strongarmed (?) their way into the pooled DoD ads as a fifth participant, but I understand the DoD was less than eager to have them. The CG only ads are relatively new, and since they throw nickels around like manhole covers, I can't believe they (CG) are spending money. They are just cheaper than dirt. And their budget situation sometimes drives that.
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SMSgt Lawrence McCarter
SMSgt Lawrence McCarter
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The comment You make about being trained to be something else is true, not quite they way to sell anyone on a career. I agree, the Marines make commercials that inspire and it seems that is what they should do.
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Sgt Dale Briggs
Sgt Dale Briggs
1 mo
Then there was the mother a few years ago with a lawsuit because her son couldn't attend college at night because he was deployed. He joined to get money for college, I believe Army, if that was the case he should have joined the AF, he didn’t do his homework. The old Navy commercials about join the Navy and see the world mislead into thinking it’s all a Med Cruise. The Marines are running into a fight, that’s the reality of some military service, they don’t hide that fact.
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1LT Infantry Officer
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Yes, Army recruiting commercials make me cringe.

I get that we are trying to recruit people into the service to provide them technical skills, but why are we doing away with the combat-based commercials? There should be an equal balance of commercials that highlight technical and combat-based experiences, in my opinion.
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