A candidate's looks count for far more than voters like to believe | Leonard Mlodinow

Why do we vote for who we vote for. Research shows it's not because of where they stand on the issues or their character alone. We vote for candidates in part because of their physical features. their body language and their voice cues. "We all know that looks matter, and modern politicians have always assumed that their battles are decided on both substance and image. The surprise in recent research is that a candidate's appearance can lead to a far greater vote swing than even the cynics had imagined."