Posted on Nov 14, 2017
how-strengthen-your-personal-brand-bruce-kasanoff
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We can all use help improving our personal brand.
how-strengthen-your-personal-brand-bruce-kasanoff
Posted from linkedin.com
Branding
Marketing
Social Media
Social Organizations
Brand Ambassador
Posted 7 y ago
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Several months ago I began to think about my brand. Frankly, I had never thought in terms of "brand". But, it makes sense. A friend, who was in the branding business took me through a series of exercises that help me with "personal brand management".
Those exercises were very meaningful in terms of 30 second "eyeball" test that HR managers endure. I use to spend hour writing and rewriting resumes. But, what I discovered is that a great branding statement can help you create a superior cover letter that is the real-ticket puncher. While I have a great career now with a great emerging company (http://www.warriorcentrichealth.com), I was not always that lucky in my post military life, and frankly, on several levels it - SUCKED!!!
But, I have attached the branding 1 pager that I thought I'd share with my fellow RallyPoint.
Hope everyone finds this interesting and I do look forward to feedback. This, as with all branding, is always a work in progress. Ask you selves these questions from the attach branding sheet:
- Would you hire me?
- Why would you hire me?
- What one thing do you think is important to me as a potential employee and how you use that to inspire me to help meet your mission?
I am always interested n learning how people see me inn terms of what is written.
Those exercises were very meaningful in terms of 30 second "eyeball" test that HR managers endure. I use to spend hour writing and rewriting resumes. But, what I discovered is that a great branding statement can help you create a superior cover letter that is the real-ticket puncher. While I have a great career now with a great emerging company (http://www.warriorcentrichealth.com), I was not always that lucky in my post military life, and frankly, on several levels it - SUCKED!!!
But, I have attached the branding 1 pager that I thought I'd share with my fellow RallyPoint.
Hope everyone finds this interesting and I do look forward to feedback. This, as with all branding, is always a work in progress. Ask you selves these questions from the attach branding sheet:
- Would you hire me?
- Why would you hire me?
- What one thing do you think is important to me as a potential employee and how you use that to inspire me to help meet your mission?
I am always interested n learning how people see me inn terms of what is written.
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SGT (Join to see)
I like too add volunteer work as it shows a bit more about passion. Much of your example image goes over my head but I'm also not in that industry. can you speak more on these personal branding exercises?
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CPO Nate S.
I spoke to my personal branding mentor about this. He said I could do a separate "volunteer brand", but his help was more around job. He wanted me to get to 1 page for professional 1st.
Frankly, I am much less interested in a person's professional experience, as I am in how they support positive actions in their community. And, how they leverage their volunteer work to extend their professional brand by their quiet volunteerism. What people volunteer to do speaks volumes about who they are at their core. Also, frankly if you are say "an engineer" I not that impressed you built a "cool bridge or building" as much as I am what result did those efforts attain. Meaning for example "The team I lead had to redesign and construct a new bridge over X location which separated > 50,000 for the area's only Level 1 Trauma center. We have to stabilize the current bridge and get the bridge built in < 12 months. Our cross-functional engineering and environmental teams members use SCRUM thinking to model, prepare can construct the new bridge 20% under budget, that exceed all engineering tolerances and compliance standards. With the savings we helped to support several key health initiatives the citizens supported by this healthcare facility needed. This was part of our contract that our firm insisted on as a reward for getting the job done right and with the needs of community always at our forefront."
In this example, I am not impressed. Not only this this (made up engineer as an example, keep traffic flowing, but their team functioned as a team an got, not only the job done, but as a result worked to improve other aspects of community buy writing in certain community needs incentives. Of course this is the ideal and put cut throat business people, might consider this thinking fool hardy. However, building "bridges" to the "needs of a community" via projects that would only bring increases to the local economy and have a FORCE MULTIPLY effect when done right with a high degree of very transparent integrity.
I'm just say'n a phrase my DoD civlian sister who is deployed to Middle East often uses when she tells the truth in her - "cat like manner."
Frankly, I am much less interested in a person's professional experience, as I am in how they support positive actions in their community. And, how they leverage their volunteer work to extend their professional brand by their quiet volunteerism. What people volunteer to do speaks volumes about who they are at their core. Also, frankly if you are say "an engineer" I not that impressed you built a "cool bridge or building" as much as I am what result did those efforts attain. Meaning for example "The team I lead had to redesign and construct a new bridge over X location which separated > 50,000 for the area's only Level 1 Trauma center. We have to stabilize the current bridge and get the bridge built in < 12 months. Our cross-functional engineering and environmental teams members use SCRUM thinking to model, prepare can construct the new bridge 20% under budget, that exceed all engineering tolerances and compliance standards. With the savings we helped to support several key health initiatives the citizens supported by this healthcare facility needed. This was part of our contract that our firm insisted on as a reward for getting the job done right and with the needs of community always at our forefront."
In this example, I am not impressed. Not only this this (made up engineer as an example, keep traffic flowing, but their team functioned as a team an got, not only the job done, but as a result worked to improve other aspects of community buy writing in certain community needs incentives. Of course this is the ideal and put cut throat business people, might consider this thinking fool hardy. However, building "bridges" to the "needs of a community" via projects that would only bring increases to the local economy and have a FORCE MULTIPLY effect when done right with a high degree of very transparent integrity.
I'm just say'n a phrase my DoD civlian sister who is deployed to Middle East often uses when she tells the truth in her - "cat like manner."
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