How to build a truly actionable social media audience

It's really easy. Find the most controversial person on any site and take the other view......

I think the author really sells the idea that building a measurable audience through social media takes time. This is a problem that many managers/business owners don't recognize. They want instant gratification that results from a large and interactive audience but do not want to invest the time and money it takes to develop such an audience. Social media requires work and an active profile.