Impact-of-Counter-Narratives_ONLINE.pdf

"The key objectives of this project were to:
• Assist a wide geographic, ideological, and cultural variety of small non-profit
organisations to develop and disseminate counter-narrative content to target
audiences by utilising a variety of social media advertising tools;
• Analyse the strengths, weaknesses, and overall effectiveness of different social media
platforms to facilitate reach and engagement among target audiences; and
• Provide guidance to build the capacity of similar non-profit organisations to produce
effective counter-narrative content in the future by creating ‘how-to’ videos and a
counter-narrative ‘toolkit’."