Nothing new here. Any good polling company can tell you the results they are going to get before they ever conduct the poll. In the vast majority of cases, the people paying to conduct the poll tell the polling company what results they want and to polling company conducts a poll to get those results. The most obvious tricks are in how you ask a question using loaded words and who you ask; but more subtle tricks include the order of the questions, WHERE you ask, and what time of day you ask for those "random" telephone polls. Even the font used for a poll can impact the results. Polling is a very sophisticated science.
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