"Acknowledge the limits of debunking. Establishing the facts is necessary, but it itself not sufficient. This is particularly true given that the aim of pro-Kremlin disinformation has been described as “undermining the notion of objective truth and the very possibility of doing journalism”." Link is
http://euromaidanpress.com/2017/06/16/ways-of-combatting-propaganda-without-counter-propaganda/#arvlbdata