Anything to make a buck. 150 kids a year die in school shootings, 4,500 die from suicide and half of those are caused by bullying. How many are overweight at a young age? Parents should quit giving in to media induced fear.
If I were in a position to do so, I'd have started up a bulletproof/bullet resistant line of clothing and gear a couple years ago, because the capitalist in me can see the business potential here.