Tanishq: Jewellery ad on interfaith couple withdrawn after outrage

Popular Indian jewellery brand Tanishq has withdrawn an advertisement featuring an interfaith couple after a right-wing backlash on social media.

It shows a baby shower organised for the Hindu bride by her Muslim in-laws.

Opponents of the advert say it promotes "love jihad", a term radical Hindu groups use to accuse Muslim men of converting Hindu women by marriage.

Rights groups say religious tolerance is under threat in India. Hindu-Muslim marriages have long attracted censure.

However, the attachment of a deeper, sinister motive to them - of "love jihad" - is a recent phenomenon.

A section of conservative social media users led calls to boycott the brand, taking it to the top of Twitter trends. Many joined in to condemn the abusive posts and comments which bolstered the boycott trend.