Sen. Tom Cotton, R-Ark., said during a Fox News interview in 2022. "The way to turn it around is to focus on its core mission, not using the right pronouns or worrying about things like gender ideology. We want men and women to join the military to defend this country, not go to social justice training seminars."
Recruiting is a business period. The goal.is to better than the other. As a old recruiter and station commander I said to my recruiters sell your story, period.