11
11
0
Time for rebranding from the Morning Brew
The U.S.’ current reckoning with racial injustice has led some companies to remove racist imagery from their brand names and packaging.
In the pantry
Aunt Jemima owner Quaker Oats (itself a PepsiCo subsidiary) said it would change the syrup and pancake mix brand’s packaging this fall and decide on a new name shortly after. The decision followed a wave of social media posts highlighting the 131-year-old brand’s roots in slavery-era stereotypes—the name Aunt Jemima comes from a song in a minstrel show.
Then, food and candy bigwig Mars said it would “reevaluate” its Uncle Ben’s rice brand. “Now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” it said in a statement.
In the locker room
Critics from Rep. Alexandria Ocasio-Cortez to former offensive lineman Tre Johnson have used this moment to renew calls for the NFL’s Washington Redskins to change their name. Earlier this spring, Land O'Lakes said it would remove the image of a Native American woman from its products.
The U.S.’ current reckoning with racial injustice has led some companies to remove racist imagery from their brand names and packaging.
In the pantry
Aunt Jemima owner Quaker Oats (itself a PepsiCo subsidiary) said it would change the syrup and pancake mix brand’s packaging this fall and decide on a new name shortly after. The decision followed a wave of social media posts highlighting the 131-year-old brand’s roots in slavery-era stereotypes—the name Aunt Jemima comes from a song in a minstrel show.
Then, food and candy bigwig Mars said it would “reevaluate” its Uncle Ben’s rice brand. “Now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” it said in a statement.
In the locker room
Critics from Rep. Alexandria Ocasio-Cortez to former offensive lineman Tre Johnson have used this moment to renew calls for the NFL’s Washington Redskins to change their name. Earlier this spring, Land O'Lakes said it would remove the image of a Native American woman from its products.
Posted 4 y ago
Responses: 6
Posted 4 y ago
Now just how for example is Aunt Jemina and worse than Betty Crocker, ? Two women's images that You associate with food products. Having people's images on products is bad ? Just what is it these snowflake pests don't have to complain about and why does anyone even pay attention to these morons ?
(2)
Comment
(0)
Posted 4 y ago
PO3 Phyllis Maynard SMSgt Lawrence McCarter LT Brad McInnis PO3 Bob McCord CW3 Dick McManus SGT John " Mac " McConnell CWO3 Dennis M. MSgt Stephen Council LTC (Join to see) LTC Stephan PorterLTC Stephen C. LTC Greg Henning SGT Gregory Lawritson Maj William W. 'Bill' Price Maj Bill Smith, Ph.D. SGT Jim Arnold Maj Robert Thornton SFC Francisco Rosario LTC (Join to see) Col Carl Whicker
(2)
Comment
(0)
Lt Col Charlie Brown
4 y
SSgt Terry P.SSG Michael Noll SGT (Join to see) Cpl Jeff N. CSM Richard StCyr 1SG Cj GrishamSPC Jon O. TSgt Regina McCloud SPC Nancy Greene SPC Chris Bayner-Cwik CMSgt Steve Inman TSgt George Rodriguez SGT Mark Anderson SGM Steve Wettstein GySgt Thomas Vick CWO3 Dave Alcantara SFC (Join to see) SSG Robert "Rob" WentworthSGT James Murphy PO1 Lyndon Thomas
(0)
Reply
(0)
Read This Next