This one goes out to all my fellow 79R's and those of you on recruiting duty. With the new algorithm being used by Facebook it has become increasingly difficult to pinpoint key times and subject matter to engage the fans and achieve the required outreach to keep the Recruiting Center Facebook pages trending. Currently I have within a 25 mile radius of my center 1,780,000 17-24 year olds with active FB accounts. 1,240,000 35-44 year olds (parents) and 28,000 accounts that list currently in HS.(11S)
Has anyone else cracked the FB code yet other than post like crazy and toss it to the wall hoping it will stick?
I am the social media manager for my company. I have developed a social media marketing plan that has been enacted at all stations in my company. The key is TTPs in how you are accessing that market without violating terms of service.
It will take a while to develop a loyal following, but consistency and engagement is key. Ensure Future Soldiers are tagged, new content is posted daily, and discussions are taking place as often as possible. Penetrate the HS market from within using COIs and Future Soldiers sending messages to their friends so that you are not "spamming" people you don't know on Facebook.
We track a number of page metrics and ROI for each RSID weekly. (I am giving Social Media training at my battalion's ATC based on our social media program).
Via the center's fan page you can like local highschools, colleges, chambers of commerce and such. Besides posting on your own page, I'd make more of an effort to post on other peoples' or groups' pages to expose your page more to different audiences.
Lastly, I always convinced my Future Soldiers and their families to like the page during FS Orientation. There are other things you can do with a FB page like share documents or create a FAQ section. Play around with it but expect an ebb and tide of interest. Best of luck SSG Burus!