Tom Hanks to head 'Hidden Heroes' campaign - just a PR scam?

SPC Jan Allbright, M.Sc., R.S. — Sat, 23 May 2015 10:10:51 -0400

The awareness campaign was one of several announced initiatives aimed at helping strengthen military and veteran caregivers, who often feel frustrated and overwhelmed with their multiple responsibilities.

http://www.militarytimes.com/story/military/benefits/health-care/2015/05/21/hanks-to-head-hidden-heroes-campaign/27720225/

Tom Hanks to head 'Hidden Heroes' campaign

Actor Tom Hanks will lead a national campaign to raise public awareness of the service and needs of military caregivers

Response by GySgt Wayne A. Ekblad made May 23 at 2015 10:59 AM

GySgt Wayne A. Ekblad — Sat, 23 May 2015 10:59:25 -0400

Personally, I question the value of all these "public awareness" campaigns. Especially when their costs are not openly discussed ... how much is Tom Hanks being paid to do this? I am reminded of the recent revelation that the NFL was getting paid big bucks for something that we all assumed was being done as a patriotic gesture and in appreciation of the troops.