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PO1 William "Chip" Nagel
..."You can start a podcast tomorrow with very little equipment," she observes. "Just as you could go on the Internet and start a blog. And what you get from that, is a lot of people who are really good and really professional and some celebrities who see it as an easy way to extend their brand and control their own publicity. You have talented people who haven't been welcomed in traditional media spaces."

But you also get grifters, she adds, opportunists and people who don't "follow the rules you would want them to follow." To a certain extent, the morally dubious podcaster is the latest twist on a classic figure – the stranger in town. It's an expository device, a way to frame a story.

But right now, when numerous polls show trust in the media collapsing, the morally dubious podcaster has particular power. You don't know why she's here. Or what she may be mining from your truth."
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