Posted on Feb 13, 2023
Movie theaters get creative with food and drink as they struggle to fill seats
181
4
2
2
2
0
"Movie theaters have struggled to fill seats during the Covid pandemic, but some are facing another problem — what to do with their menus."
Movie theaters get creative with food and drink as they struggle to fill seats
Posted from cnbc.com
Movies
Restaurants
Food/Chow
Posted 1 y ago
Responses: 2
2
2
0
LTC Eugene Chu
..."At many movie theaters, popcorn and soda appear alongside flatbreads, lobster grilled cheese and elaborate cocktails. But with loads of debt and a shortage of box-office winners, theater chains of all sizes have been forced to change menus and launch creative food initiatives to beef up revenue.
“The American consumer now is really demanding more than just a popcorn and a drink or nachos or candy,” said Rolando Rodriguez, chairman of the National Association of Theatre Owners and senior advisor at Marcus Theatres
. “They’re really looking for experiences that they’re having for meals associated with watching the films. The expansion ... on the food and beverage is absolutely a must.”
Since 2019, before the pandemic, the number of North American screens has fallen by more than 3,000, according to Comscore. Market research firm Mintel said just 54% of people had been to a theater between April and October 2022."...
..."At many movie theaters, popcorn and soda appear alongside flatbreads, lobster grilled cheese and elaborate cocktails. But with loads of debt and a shortage of box-office winners, theater chains of all sizes have been forced to change menus and launch creative food initiatives to beef up revenue.
“The American consumer now is really demanding more than just a popcorn and a drink or nachos or candy,” said Rolando Rodriguez, chairman of the National Association of Theatre Owners and senior advisor at Marcus Theatres
. “They’re really looking for experiences that they’re having for meals associated with watching the films. The expansion ... on the food and beverage is absolutely a must.”
Since 2019, before the pandemic, the number of North American screens has fallen by more than 3,000, according to Comscore. Market research firm Mintel said just 54% of people had been to a theater between April and October 2022."...
(2)
(0)
0
0
0
Read This Next
Continue with Facebook 
Continue with Google