Louisville or London? U.S. Beyoncé fans share why they're opting for European tickets

LTC Eugene Chu
..."The number of American fans seeing concerts abroad was steadily increasing before the pandemic, but Ticketmaster’s recent controversies have highlighted the difficulties of the ticketing process domestically. With dynamic pricing jacking up the cost of concert tickets in the U.S. and young people increasingly spending money on experiences, seeing Beyoncé in Europe gives some fans more bang for their buck.

In the last month, TikTok users have been demystifying the process of buying international tickets and making more consumers aware of the potential savings.

Mercedes Arielle, a content creator, is no stranger to the strategy. In 2018, she saw Beyoncé and Jay-Z at the “On the Run II Tour” in Paris, securing floor seats for $92 apiece. In her hometown, Dallas, the going rate for the same tickets was $900 higher.

This year, having witnessed the botched Taylor Swift “Eras Tour” rollout, Arielle said she had no desire to rely on Ticketmaster and the U.S. system."...

Heard on the radio today about the cost benefits of going to Europe to see her rather than attending here in the States. Crazy

For luxury items like this... Whatever the market will bear. If people are willing to spend North of $900 a ticket, why should anyone else care?