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SGT Unit Supply Specialist
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PO1 William "Chip" Nagel
..."Although Montgomery considers KC Cattle to be a steak company, he knows it was the all beef wagyu hot dogs that put the business on the map. In spring 2019, the company made a test batch, he said, which initially didn’t go over well.

His team sent a pack to Food & Wine magazine for its specialty hot dog taste test, but they didn’t think anything came of it until August when his phone started blowing up with hot dog orders.

The Food & Wine editors picked KC Cattle Company’s hot dog as the best saying, “This hot dog blew us away. The umami! The spice! The beefiness! It was basically like eating a steak in a bun, or an elevated ‘tube steak,’ if you will.”

“It was right before the pandemic and people were sick of talking about politics and arguing about politics,” Montgomery explained. “So I think for this little hot dog article, it was just perfect timing right. It was the No. 1 article on Apple News and Yahoo and MSN for about 24 hours. And we had 12,000 orders roll in and roughly a million people visit the website.”

The hot dogs have remained especially popular, he noted, during this higher inflationary environment when steaks can be a bit pricey.

“Customers can still try our hot dogs and brats and our ground beef,” he added. “So it’s been huge for us. We thought we were a steak company. But I did a news interview a couple weeks ago and this lady kept referring to us as a hot dog company. And I was like, ‘I guess. I mean, we do sell a lot of hot dogs.’”
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