Pizza Hut is bringing back a fan favorite from the '90s | CNN Business

LTC Eugene Chu
..."The pizza is topped with marinara sauce, extra cheese and seasoning to “mimic authentic New York pizzeria build,” the chain said. Toppings include double pepperoni or another topping of the customer’s choice with prices beginning at $13.99.

Since its disappearance more than two decades ago, the pizza has developed a cult following online. There’s a Change.org petition begging Pizza Hut to bring it back that has collected nearly 4,000 signatures. “It was the only good pizza that Pizza Hut ever offered,” one signatory pleads. Another adds: “I need this for my soul.”

Pizza is a competitive space, with customers often shifting their preferences depending on deals and new menu items. Fast food chains are finding that tapping into nostalgia is also a winning formula as customers crave familiarity.

Yum Brands, which owns Pizza Hut, said in a recent investor day that the chain is in a midst of a reinvention targeting younger consumers, including updating its app and selling buzzier items. That includes Melts, which are calzone-like individual slices of pizza that have performed well for the chain.

Next earnings will be released on February 8."

Once you find a good pizza place near you, it becomes the ride or die -- good luck with this campaign