The Russian "Firehose of Falsehood" Propaganda Model: Why It Might Work and Options to Counter It...

Understanding it is a critical item - but even then it is difficult to counter. "Compete with Russian propaganda. Both the United States and NATO have the potential to prevent Russia from dominating the information environment." Sometimes when a propaganda organization is so well oiled and in synch - there are other ways to get it to engage than countering or trying to compete. While countering is a defensive tactic - cunning and innovation are not and can force a well organized effort into spending its efforts defending something it would not other wise have needed to . Just requires a different way of thinking and a very good TAA.