There has been a great deal of talk lately about the downsides of social media, as well as irresponsible usage by service members.
I advocate embracing social media with a "bottom-up" approach.
We as senior leaders need to work to adapt to social media and utilize it for the greater good, while putting in place clear standards and expectations that are actively enforced.
I have the additional duty of "social media manager" for my company. As a recruiter, I have developed a social media marketing/prospecting plan for my company that fully capitalizes on social media in a professional manner. The key is training and awareness at the lowest levels. We have utilized it for community support, referral recruiting, increasing communication with Future Soldiers and each other, etc.
A big part of it has been active and regular social media awareness training coupled with OPSEC and Army Values. Some of this is common sense stuff, but by embracing social media and incorporating it for the greater good, we can exhibit adaptive leadership and keep up with the ever changing landscape.
I advocate embracing social media with a "bottom-up" approach.
We as senior leaders need to work to adapt to social media and utilize it for the greater good, while putting in place clear standards and expectations that are actively enforced.
I have the additional duty of "social media manager" for my company. As a recruiter, I have developed a social media marketing/prospecting plan for my company that fully capitalizes on social media in a professional manner. The key is training and awareness at the lowest levels. We have utilized it for community support, referral recruiting, increasing communication with Future Soldiers and each other, etc.
A big part of it has been active and regular social media awareness training coupled with OPSEC and Army Values. Some of this is common sense stuff, but by embracing social media and incorporating it for the greater good, we can exhibit adaptive leadership and keep up with the ever changing landscape.
Recruiting
Social Media
OPSEC
Posted 11 y ago
This is a duplicate discussion and the contents have been merged with the original discussion. Click below to see more on this topic...
What are the pros/cons of this? First just a bit of background: throughout our lifetimes and careers, technology has advanced at an exponential rate; it has rapidly changed processes, the way we interact, the way we problem solve, and the way we do business. Social media is a relatively new phenomenon; however, to say that it is a "game changer" is an understatement to say the very least... So, how has this changing dynamic impacted your leadership style? How do you see it changing the way we communicate, interact, problem-solve, and do business in the future? As we've seen right here on RallyPoint, collaboration at this scale (and with this level of diversity and knowledge) is extremely powerful! The idea here is to generate thoughtful discussion, brainstorm and have some fun in the process. So, in your opinion what applications does social media have in the military realm? Now, let's get this thing started, so grab those keyboards and... see you all in the discussion threads!
Read This Next
Continue with Facebook 
Continue with Google