Are we cultivating a fitness culture?

Throughout the services we do our best to promote a culture of physical fitness & peak performance; now, we just need to ask how we can get even better; so, what could we--or should we--do differently? How could we implement specific changes for a positive & wide-reaching impact in the DoD? One example may be food contracts/vending machine choices on military installations... do these align w/ the goal of a physically fit force? Another might be that Air Force officers don't mess at the dining facility by order--so, their only reasonable option is very often fast food--meanwhile, USMC officers are allowed to eat at their dining facilities; these are just a few cultural inconsistencies, there are likely many others across the joint spectrum... so, the object here is to start a thoughtful discussion of what we're doing right--what we're doing wrong--and brainstorm how we might get even better. I look forward to hearing your awesome ideas, thanks for all that you do, and... see you all in the discussion threads!