"Attention to Orders!"... have we been doing this wrong?

Years ago when Sergeant Major Joe Gainey was the III Corps CSM at Fort Hood, he told us at a ceremony that "Attention to Orders" does not mean stand if you are not standing and come to the position of attention. It means to pay attention to the orders. In my following commands, I always made sure I called a formation to attention before having someone "publish the orders." Unfortunately, most people in the Army still pop to attention when "Attention to Orders" is called, and those familiar with the proper meaning are left to also come to attention so they don't risk looking like they don't care or are disrespectful. Since CSM Gainey would go on to become the first Senior Enlisted Advisor to the CSA, I imagine he knew what he was talking about. What are your units doing in their ranks when "Attention to Orders" is called?