Posted on Feb 10, 2016
Is the green light initiative for veterans day a new tradition and what is the origin of the initiative?
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When did this initiative start and is this an ongoing program?
Posted 10 y ago
Responses: 7
It was started by Walmart in October of last year, leading up to Veteran's Day. The stated goal was to call attention to veterans and some of the organizations that support them. Walmart started running commercials about it, and created a website as well. I may be cynical, but frankly to me it seems more like a plan to sell a bunch of green light bulbs.
http://www.militarytimes.com/story/military/2015/11/05/walmart-pumps-20-million-into-greenlight-vet-advocacy-campaign/75215418/
http://www.militarytimes.com/story/military/2015/11/05/walmart-pumps-20-million-into-greenlight-vet-advocacy-campaign/75215418/
Walmart launches 'Greenlight A Vet' advocacy campaign
Walmart is investing $20 million calling attention to the professional and personal struggles some veterans face.
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SPC Christopher Morehouse
You win Walmart, I'm totally buying a bunch of green light bulbs this October.
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When I suggested we honor veterans over the three day weekends 2011-2013 they declined to help. Now when we have the opportunity to have three day weekends including the Veterans Day Holiday for four years 2016-2019 CONTINUED CRICKETS. Maybe a good opportunity to do genuine appreciation for veterans and families is lost on them so far. John Walton was a decorated soldier from the Vietnam War. You would think they would be more proud to help veterans in a more meaningful way. Don't you miss this opportunity for appreciation by hosting events and inviting the brave, the loyal the VETERANS.
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I may just not be paying attention but I had never heard of it until I saw it on Facebook a couple of weeks ago. I might try to get a few if they are available for my light. All of my outside lights are halogen floodlights or LEDs.
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SPC Christopher Morehouse
You did better than me, I hadn't heard of it until I stumbled on to this post.
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I believe the green light tradition began last last year MSG Anthony Makar.
I had never heard of it prior to 2015.
I had never heard of it prior to 2015.
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One of the more brilliantly crafted marketing ploys to sell $5, green, LCD light bulbs! I'd prefer to simply hire a vet or give $5 to WWF (another brilliantly crafted marketing scam) vice buy a light bulb that I'll have to change due to covenant violations. The green light bulb can be used either to augment, or replace, the "Support Our Troops" bumper stickers. Tsk... Walmart.
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Green light was promoted by Walmart to put in a green colored light in the porch to show support for veterans and a green light for hiring more veterans
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i heard about it for the first time just a few months ago on TV as a commercial , i have no idea where it came from
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