PCS, Impact, Deployment, and other awards: Should they be determined by rank?
This is something I am currently going through in my command. Honestly, the bulk of the reason why is because of tradition. For decades, many military members receive the lowest award possible suited for their rank if the serviceman/woman basically "succeeded in their job." It would be bad if a SFC came out of a deployment with less than a Bronze Star or PCS award less than a Meritorious Service Medal. Honestly, it technically isn't by rank but it is. Here's why, by the responsibilities and duties these individuals have to perform on a daily basis in their position grants them these awards. Its just like any lower enlisted member regardless of what exactly they did on the tour coming out with a Army Commendation Medal. There are specific criteria that must be met if the individual is seeking a higher award/medal.
Here is a website that details the medals/awards and criteria:
http://usmilitary.about.com/od/armymedals/l/blarmedal.htm
http://www.usamilitarymedals.com/army-army-medals-c-2069_1542.html
As for my situation, I was fighting for a higher medal than a Joint Commendation Medal for my PCS award. Luckily, I was approved due to the additional duties, excelling at positions held way beyond my experience and rank as well as instituting a direct link between my command and our assigned Combatant Command. However, it was a struggle. It all boils down to what you have done. I'm sure commands are not just denying people just for the sake of doing so or because they have a quota. It does have everything to do with what the service-member deserves and recognizing them for the accomplishments and tasks they have done. I have seen a lot of people stating they should have received an award higher than what was approved but not really quantifying the "why" they should have gotten more with their accomplishments.
I fought to get my E6 an MSM on Retirement. The E6 was a former E7 and took a reduction in rank to stay in. He was also an Air Reserve Technician. More than 30 years of honorable service deserved more than an Air Force Commendation medal. Squadron Cdr said no - but could not voice a reason beyond "that's just how we do it". I took it to the Wing Cdr and got it approved. Taking care of your people is what it's all about.