Personal branding is an imperative step in the transition to a civilian career, how do you think it's done well?

I believe personal branding is important. It's vital to create a clear plan on what you are hoping to achieve. If you want to market (brand) yourself as a leader, then you must clearly define yourself as a leader. Present your stats, i.e. how many personnel have you been responsible for, what has been your progression, have you managed a budget, how much? It's easy to say you’re a leader but branding comes down to having somebody recognize that your product (you) is better than the next. Differentiating yourself from your peer group through specifics will do just that.

Absolutely, important to make sure it is done well, article below explains some ways to do it!

http://artofthinkingsmart.com/brand-yourself/

I think ACAP is only a fraction of what is needed and soldiers need to take ownership of the huge transition they are making. If were done better, I suspect we would different unemployment, and more importantly less underemployment numbers. My education was my best, and most expensive, investment.