Posted on May 7, 2016
Should the Army do away with Patches and go to one universal Symbol like the Marines EGA?
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As a Recruiter I have had insight on the Army Branding, and marketing Team for USAREC. We are getting beat by the Marines when it comes to image. The patches make civilians ask what do you do in the Army, on the flip side when a civilian sees a Marine no questions needed to be asked, whats your thoughts
Posted 9 y ago
Responses: 529
As a Marine I think the Army should embrace the patches on uniforms it is the Army's unique history and should be "Army Pride".
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My combat patch and CIB got me more enlistments....they knew I was talking from experience.
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If a potential recruit told me he'd rather join the Marines because of a unit patch, I'd offer to drive him to the USMC recruiter and let them deal with an obvious dimwit.
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As a former Recruiter I think you are missing an opportunity to engage with people who could include potential applicants. It’s called an icebreaker if they are asking what you do in the Army. Also, I encounter people everyday that interact with Marines and they still ask what that person did in the Corps.
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The Army is a larger Branch than the Marines by far and the patches on uniforms have a tradition going back a long way. It’s incentive for new troops to look at an E7’s uniform and see he was a Drill Sergeant or recruiter at one time, is a combat veteran, has a combat infantry badge, etc.
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Externally, apart from the ratings and badges, all USN uniforms are identical. SEAL service uniforms are the same as Machinist Mates or Yeoman uniforms. Internally, ships/squadron patches are common with working uniforms. Especially in Naval Aviation. Personally, the less clutter the better, including ribbons and badges. When I look at Army uniforms, it reminds me of NASCAR drivers suit.
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Stick to tradition. The Army shouldn't have to change or break tradition just to compete with the Marines. As a former Marine as well as a Marine recruiter, the Marine make their numbers because they sell themselves of the pride of being a Marine. If the Army would do that, they wouldn't have to worry about about changing tradition. The Army has been known for patches all these years. It is a conversation starter piece especially in recruiting.
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I’m proud of the time I served in the Army and most of the units I was assigned to. If someone wants to dress like a Marine and do what the public thinks the Marines do, than maybe they should join the Marines. Stop changing the way the Military does things just because it hurt someone feelings
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