Posted on May 7, 2016
SSG Detailed Recruiter
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As a Recruiter I have had insight on the Army Branding, and marketing Team for USAREC. We are getting beat by the Marines when it comes to image. The patches make civilians ask what do you do in the Army, on the flip side when a civilian sees a Marine no questions needed to be asked, whats your thoughts
Posted in these groups: Combat patch logo Combat Patch (SSI-FWTS)
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Responses: 530
CSM William Yingst
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Dont mess with tradition or history. Each branch of service has its own traditions and history. This is one of several things thing that sets us apart.The U. S. Army would gain nothing by trying to be like another branch.
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Sgt David Cook
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I served in both Army and Marines and I was proud of both uniforms. Why are traditions always tinkered with in the first place. I loved my Army unit patch.
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1SG Garland Hamlett
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Keep the patches. Do away with velcro patch and return the placement of patches prior to 9/11,i.e.flag below patch and those who are slick sleeves on the right, well deploy.
Also,keep the uniform to a minimum with badges... I do agree with the USMC and their uniform. Return the WWII style of uniform to include a Class B that compares with the USMC Class B. Forget how much or how many uniforms a soldier has. Soldiers need to quit whining and be a Soldier. Look like a Soldier and act like a Soldier . End of rant. 1SG Ret
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MAJ Bob Firth
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"Branding" and "marketing"? Who cares what the Marines do? Stop giving out waivers for criminal activity and serious drug use.
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SPC Rodney Rogers
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so you want to trade the publicity of people noticing the Army patch and asking questions for oh he's just another marine? I thought the uniform also included the word "ARMY" but maybe that has been stripped away also?
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Sgt Mike Clark
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I was in the Marine Corps, my uncle was in the Army, to this day I relish his 5th Army patch. Unit designation is just straight up cool, period.
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Cpl Herb Valentine
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As a former Marine I have always thought it strange that the Army would be so competitive with itself. Marines are Marines! It doesn’t matter what your MOS is or unit designation. I heard stories of units degrading other units of Soldiers. You guys shouldn’t be fighting amongst yourselves, you should be slamming the Jarheads!
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SFC Healthcare Specialist (Combat Medic)
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Stop comparing the U.S. Army to the Marine Corps. The Army is bigger, has a different job, and requires additional organization requirements. U.S. Army insignia, to include patches perform a function to include passing down lineage.
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SPC Erik Thompson
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Yeah, who wants to wear the patch of the 82d Airborne? Who wants to wear the Sreaming Eagle of the 101st? Who would EVER want to wear a Ranger tab over the top of the patch?
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MSG John Duchesneau
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The Army and the Marines have evolved in two different directions when it comes to uniforms. The Marines are minimalist whereas they Army keeps coming up with new stuff to wear. As to branding, the Marines have found the simple, but effective, Eagle Globe and Anchor whereas the Army comes up with a new recruiting slogan every few years and has the Army Strong white star on a black background.

While the Marines have more brand recognition and image than the Army the bottom line is that the Army recruits more people than the Marines so they must be doing something right. Ultimately, enlistments in the Army are largely a function of the economy - when the economy is bad, enlistments go up. When the economy is good, the Army needs to offer more bonuses and benefits.

One thing that might be worth considering is redesigning the Army Seal which is collage of about 10 different things and is not used in any recruiting media. (It dates back to the American Revolution but, aside from its historic value, it has little to offer.)
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