Posted on Oct 19, 2017
To veterans with a business and service members with a side hustle: How do you market your business?
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Entrepreneur
Business
Marketing
Small Business
Leadership
Posted >1 y ago
Responses: 5
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I have a FaceBook page, a company website, a twitter account, a rallypoint account, a YouTube account, and a Blogger account. Any time I post something to my YouTube channel or my Blog, I share the link with a brief blurb of what its about in every medium I use to include my personal LinkedIn and personal FaceBook page. I will be getting back into Wix's SEO tool as well to try and boost my ranking on Google's search engine.
Blog: https://schellercybersecurity.blogspot.com
YouTube: https://www.youtube.com/channel/UC1BeplJcC5YGHjcF8QyRD7g
Company: https://www.schellercybersecurity.com
Twitter: @SCS_Pittsburgh
Facebook: https://www.facebook.com/schellercybersec
Blog: https://schellercybersecurity.blogspot.com
YouTube: https://www.youtube.com/channel/UC1BeplJcC5YGHjcF8QyRD7g
Company: https://www.schellercybersecurity.com
Twitter: @SCS_Pittsburgh
Facebook: https://www.facebook.com/schellercybersec
Cyber Security News and Information
A blog on the current state of cyber security. I will be discussing problems companies and IT personnel face in todays connected age.
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CPT Christopher Coker
One theme consistent amongst all marketers: consistency. I'd say you have that one nailed down. Thanks for the insight, Derek.
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SSG Derek Scheller
CPT Christopher Coker - I am doing what I can, though I haven't nailed down any clients yet, I am hoping to change that by the new year. If you wouldn't mind subscribing to my channels and following me it would be greatly appreciated as it helps get more recognition the more followers and subscribers you have. Also, do me a favor and search for Cyber Security in Pittsburgh and see what you find, and/or cyber security blogs. I am trying to see if I show up anywhere but as Google has all my logins it is hard to distinguish if it is just showing me what I want or what is real.
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Print up flyers, knock on doors, talk to people, provide free and small food samples. It takes a lot of work to produce new customers though. What I found the most effective was free food samples, taste test near a meal time was always the most effective. Also distributing free meal coupons at local hotels for hotel staff so they could advise their guests.
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GREAT question! With only traditional brick & mortar business experience, along with my 6 years in AF and 12 years in the corporate world, I struggled mightily for a few years trying to crack the code. In my experience, what I have found is the need to be flexible and adaptable to the rapidly changing landscape of social channels and content distribution/mktg platforms. In short, I evolved from trying to be the answer to providing options for my customers. To do that, I needed to find a system that could provide a few things. Most notably, a CRM along with a campaign mgmt solution. In addition, I needed an approach to proximity marketing that would drive traffic to both my social channels and business websites. Third, I needed an automated approach to serve my prospective customers who prefer zero human interface when they are simply browsing/researching. And lastly, I needed to be able to incorporate the above three with tracking analytics to monitor conversions to ensure that I did not lose monetizing opportunities...
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CPT Christopher Coker
I like how you closed up your (awesome) answer. Marketing analytics is vital to the success of any campaign. The digital age has changed the way businesses connect with people and I'm not sure that's a code that's been cracked entirely. The best way to optimize is through iteration. Take a strategy to the market, see how the market responds, adjust accordingly, repeat.
Another great point you mentioned is automation for those that prefer no human interface. Breadth of technology has allowed people the option to NOT interact with businesses face-to-face. If we have a business that doesn't have automation as an option, it could be damaging our business.
Another great point you mentioned is automation for those that prefer no human interface. Breadth of technology has allowed people the option to NOT interact with businesses face-to-face. If we have a business that doesn't have automation as an option, it could be damaging our business.
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SSgt Shawn Springsteen
Thx for the words and perspective! Great follow up. Your automation comment is so true. I love Max McKeown's words, "Adaptability is about the powerful difference between adapting to cope and adapting to win."
I want to adapt to win, and yesterday's model is not tomorrow's. Best practices are being replaced by next practices!
I want to adapt to win, and yesterday's model is not tomorrow's. Best practices are being replaced by next practices!
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