What is the best way to attract transitioning military and veterans to attend an free transition event?

It never hurts to have food and beverages as were mentioned by several others. For someone truly interested in a successful transition from military to civilian life, I'd think they'd want to see quality employers available who are willing talk about current job opportunities, answer questions and take resume's. Otherwise, it's another NVA (no value added) function at a very busy time in your life.

Free food and drink is always a swing vote factor for me. I also like door prizes. A good promotion on networking with particular industries perhaps? More direct invitations to specific groups rather than blanket announcements people may ignore? Something that makes it worth my time.

Free food and an open bar!!!