Posted on Aug 16, 2014
Which Army Slogan did you join with? Mine was "Be All You Can Be " in the Army (1989)?
137K
3.6K
725
217
217
0
2006 to present
"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]
2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.
1980 to 2001
Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]
1971 to 1980
"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]
Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."
Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.
World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.
http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army
https://www.youtube.com/watch?v=9-Mc1uQW8RI
"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]
2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.
1980 to 2001
Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]
1971 to 1980
"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]
Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."
Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.
World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.
http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army
https://www.youtube.com/watch?v=9-Mc1uQW8RI
Edited 5 y ago
Posted >1 y ago
Responses: 350
When I signed by papers it was "Be All You Can Be" but I was in Delayed Entry so by the time I got to basic it was "Army of One"
(2)
(0)
SFC Joe S. Davis Jr., MSM, DSL
SGT James Elphick, I appreciate your post, The Army is steady changing, who knows what the next slogan will be, do you have any suggestions?
(4)
(0)
SGT James Elphick
I wish I did. Army Strong isn't terrible. Maybe the Army should come up with a motto like the Navy's "A Global Force for Good"
(2)
(0)
I joined the Army with the Motto "Be all you can be" and went to basic training at Fort Bliss, TX, when they still had basic training. :-)
(2)
(0)
SFC Joe S. Davis Jr., MSM, DSL
MAJ Carlos Corredor, I did my AIT on Logans hill on the side of the mountain. Billy grass detail, "No Grass" its got to look like the desert the DS would say!
(3)
(0)
MAJ Carlos Corredor
Ha ha. Woah yeap, no grass up there. We were part of Alpha Company Motengators! And wonderful Bivuac out in White Sands. Ha Ha, man time flies when you are having fun.
(2)
(0)
SFC Joe S. Davis Jr., MSM, DSL
SSG Gerhard S. NICE, memories from 1983. Much respect from the Soldiers of your era!
(4)
(0)
I was told that in "an army of one", one meant officers, NCOs, and enlisted.....is this true?
(2)
(0)
I enlisted during the "Army of One" campaign. What a hideously douchey commercial. Nothing say tough guy like some retard out running over sand dunes, by himself, dogtags bouncing around and catching the sunlight for every sniper within a 50 mile radius to key in on. And correct me if I'm wrong here, but didn't the Soldier in that commercial get chaptered out of the Army shortly after that campaign started, for cocaine use? Or is that just another urban legend? Either way, terrible. The Army should just fire everyone who ever had anything to do with any of those ad campaigns, and then go beat up the Marines and steal their slogan. I mean, who didn't get a 2 foot boner as a kid, watchign some dude fighting dragons and whatnot, and then being struck by lightning and turning into a jarhead in his dress uniform??
(2)
(0)
SFC Joe S. Davis Jr., MSM, DSL
SGT Steve Vincent , thanks for the post so true in all said, that era made me get gray hair. Wow !! Eloquently expressed and well said!
(3)
(0)
OK this made me want to run right out at 42 and join Uncle Sam's Misguided Children.
http://youtu.be/6sWW0nxi9bw
http://youtu.be/6sWW0nxi9bw
(2)
(0)
OK, so obviously I didn't join the Army but the Navy slogan that they were using when I joined was;
“You Are Tomorrow; You Are The Navy” .
That is NOT the slogan that I remember when i think about the Navy though. I always think of the slightly older slogan;
“Navy. It’s Not Just A Job, It’s An Adventure”.
“You Are Tomorrow; You Are The Navy” .
That is NOT the slogan that I remember when i think about the Navy though. I always think of the slightly older slogan;
“Navy. It’s Not Just A Job, It’s An Adventure”.
(2)
(0)
Read This Next