Marketing
Marketing
Posted on Jul 19, 2021
What’re your thoughts on current/former military members using their status and image to promote their business, products or services?
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Business
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Marketing
Posted 3 y ago
Responses: 18
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If we didn't let people do this there would be thousands of unemployed SEALS on every corner in America offering to do push-ups for money. Think about how that would wreck the Exercise & Fitness Straight-to-dvd industry
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GySgt Kenneth Pepper
Or the "As Seen on TV" tactical sunglasses, screwdriver, flashlight, electric razor, flip down sun visor industry.
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SFC (Join to see)
GySgt Kenneth Pepper I was actually trying to think of all the various "frog" products there were and I stopped at Frog coffee, frog gun lube, battle frog obstacle course company, and Frog fuel pre-workout... The joke just became a trope
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GySgt Kenneth Pepper
Way too easy. Those cats have absolutely worn it out. I hope they put that money in the bank, the market is now totally saturated.
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No problem here. I never used mine but Vietnam Vets didn't have a very favorable imagine to trade on. After all, who wants to do business with a "Baby Killer" (as we were all known, even those who weren't deployed to Vietnam but served elsewhere in that time). Recently, most people are more respectful of veterans. A young man my daughter used to babysit, joined the Marines and deployed to combat in the Gulf War. On return and discharge, he started a very successful "Veteran Owned" Air Conditioning sales and service enterprise. He now has a small fleet of trucks and about 20-some employees, and is a recognized leader in his industry. I say good for him...
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It’s a matter of mentioning military service in the right way. Disgraced Congressman Duncan Hunter received a cease and desist letter back in 2019 for using official USMC logo instead of mentioning veteran status in campaign materials
https://www.nbcnews.com/politics/congress/duncan-hunter-ordered-stop-using-marine-corps-emblem-campaign-n1030826
https://www.nbcnews.com/politics/congress/duncan-hunter-ordered-stop-using-marine-corps-emblem-campaign-n1030826
Marines order Duncan Hunter to stop using Corps emblem in campaign
The California Republican used the Marine Corps emblem in a campaign mailer that tied his Democratic opponent and two Democratic congresswomen to terror.
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