Posted on Sep 29, 2017
Cereal Wars: The Bitter Feud Behind an Iconic Brand
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“BROTHER FIGHTS BROTHER” Not the Civil War… the Kellogg’s brothers. I remember we had to write to Battle Creek for all the good stuff you could get from cereal boxes.
Cereal Wars: The Bitter Feud Behind an Iconic Brand
Posted from knowledge.wharton.upenn.eduPosted in these groups: 
American History
Food/Chow
American History Food/Chow
Posted >1 y ago
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I remember saving box tops to be able to get prizes. Later cereal companies changed that to those little proof of purchase squares printed on the bottom. While more efficient, they just didn't seem the same to a little kid saving them up.
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SFC (Join to see)
You and me both sir. I can’t count how many decoding devises, Tony the Tiger Cups, and stuff like that I sent for over the years of my youth. It was a good time.
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