Che Guevara (1928-1967) | American Experience | PBS

On Octobe 8, 1967, Guerrilla leader Che Guevara and his men were captured in Bolivia. He would be executed the next day. An excerpt from the article:

"Death of a Revolutionary
The Bolivian Rangers captured Ché Guevara on October 8, 1967, at a ravine called El Yuro. The next day he was executed. His body was photographed on a stone slab in a small hut for the whole world to see. On October 12, an American State Department analysis of Ché's death predicted, "Guevara will be eulogized as the model revolutionary who met a heroic death."

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A photograph taken by Alberto Korda in March 1960 soon became one of the century's most recognizable images. Che's portrait was simplified and reproduced on a vast array of merchandise, such as T-shirts, posters, and baseball caps -- and Guevara remains an icon of world revolution."