Posted on Mar 5, 2022
‘I Think It’s Been A Long Time Coming’: ‘Reading Rainbow’ To Return This Weekend As An...
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“Reading Rainbow” show from 1980s is returning as an online show in 2020s
‘I Think It’s Been A Long Time Coming’: ‘Reading Rainbow’ To Return This Weekend As An...
Posted from newson6.com
Reading
Children
Online Media
Posted 2 y ago
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LTC Eugene Chu
..."Beginning in 1983 with beloved host LeVar Burton, “Reading Rainbow” was a fixture in households and classrooms across the U.S. for more than two decades. It was created to address what was known as the “summer loss phenomenon”: the idea that kids lose some of their reading abilities during the summer break from school.
This new iteration addresses loss of a different kind: the pandemic.
Executive producer Steven Beer took the idea to Nancy Hammond, who oversees the “Reading Rainbow” brand.
“There’s no magic book that tells you how we should act during a pandemic…” Beer said. “And it just felt like bringing something as simple and basic like books, and music, and dance and adventure was just a great escape. So simple, but really so important at this particular time.”
The next program won’t air on PBS like its predecessor, but its format will be familiar to the remote learning generation. Viewers can watch “Reading Rainbow Live” online.
“It’s created … not to be a passive activity where kids are just watching something on a screen. It’s active,” Hammond told CBS News. “After the kids view the event, they’re going to continue with the dance. They’re going to be singing those songs because it’s going to stick with them.”
Director Bat-Sheva Guez brought that vision to life.
Guez said the goal was “to create a space that’s, like, homey, genuine and earnest,” so viewers would “just want to participate and be part of it and part of the clubhouse.”
Joseph, one of the Rainbows, said “I feel like our imagination is like our greatest superpower.”
“For me, reading books when I was young — it really helped me to, like, dream and believe that I could be anything I wanted to be,” Joseph said. “One of my goals with this show is to give that message to the younger generation.”
“Reading Rainbow Live” premieres Sunday, March 6 at 12:30 p.m. eastern standard time. It will stream on the virtual platform Looped."
..."Beginning in 1983 with beloved host LeVar Burton, “Reading Rainbow” was a fixture in households and classrooms across the U.S. for more than two decades. It was created to address what was known as the “summer loss phenomenon”: the idea that kids lose some of their reading abilities during the summer break from school.
This new iteration addresses loss of a different kind: the pandemic.
Executive producer Steven Beer took the idea to Nancy Hammond, who oversees the “Reading Rainbow” brand.
“There’s no magic book that tells you how we should act during a pandemic…” Beer said. “And it just felt like bringing something as simple and basic like books, and music, and dance and adventure was just a great escape. So simple, but really so important at this particular time.”
The next program won’t air on PBS like its predecessor, but its format will be familiar to the remote learning generation. Viewers can watch “Reading Rainbow Live” online.
“It’s created … not to be a passive activity where kids are just watching something on a screen. It’s active,” Hammond told CBS News. “After the kids view the event, they’re going to continue with the dance. They’re going to be singing those songs because it’s going to stick with them.”
Director Bat-Sheva Guez brought that vision to life.
Guez said the goal was “to create a space that’s, like, homey, genuine and earnest,” so viewers would “just want to participate and be part of it and part of the clubhouse.”
Joseph, one of the Rainbows, said “I feel like our imagination is like our greatest superpower.”
“For me, reading books when I was young — it really helped me to, like, dream and believe that I could be anything I wanted to be,” Joseph said. “One of my goals with this show is to give that message to the younger generation.”
“Reading Rainbow Live” premieres Sunday, March 6 at 12:30 p.m. eastern standard time. It will stream on the virtual platform Looped."
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Kids watched Reading Rainbow when young, at 42 I am not sure he is interested now.
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