Posted on May 25, 2022
Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
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Pepsi is still advertising with the NFL, but will be shifting some of its money to YouTube and TikTok instead of official naming rights
Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
Posted from adweek.com
NFL
Marketing
Posted 2 y ago
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LTC Eugene Chu
..."According to CNBC, the NFL renewed its contract with Pepsi. However, the deal does not include the halftime show. Over the past 10 years, the NFL and Pepsi's partnership was reportedly worth $2 billion USD. CNBC reported back in October 2021 that" Super Bowl halftime rights could hit the market, and the NFL would seek up to $50 million USD for them."...
..."According to CNBC, the NFL renewed its contract with Pepsi. However, the deal does not include the halftime show. Over the past 10 years, the NFL and Pepsi's partnership was reportedly worth $2 billion USD. CNBC reported back in October 2021 that" Super Bowl halftime rights could hit the market, and the NFL would seek up to $50 million USD for them."...
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