Why the recycling symbol is part of a ‘misinformation campaign’

Over the past decade, public awareness about climate change has grown, albeit gradually. As more people became eco-conscious, it isn’t surprising that the demand for environmentally friendly products has increased as well. According to the 2022 Sustainable Market Share Index, sustainability-marketed products now hold about a 17.3 percent share of the consumer packaged goods market, a significant increase from 13.7 percent back in 2015. Products marketed as sustainable also grew about twice as fast as conventionally marketed products from 2017 to 2022.