Trump Celebrates Apple's Latest Announcement

President Trump on Monday celebrated Apple’s decision to spend and invest hundreds of billions of dollars into the United States over the next four years, a move that was made because of “faith in what we are doing,” he argued. CEO Branding Expert: This is not random. Trump is the first true CEO President, a businessman who understands corporate incentives, risk, and return. It is also his second term. There is no guessing how he governs. Companies know exactly what they are getting. Predictability breeds confidence. Trump has also spent more time engaging with tech CEOs than any president before him. He does not treat them as adversaries. He treats them as partners in economic growth. Some will say this investment is just about supply chain shifts or trade wars, but Apple could have gone anywhere. They chose America.