Army to spend $300 million on bonuses and ads to get 6,000 more recruits

Honestly, I’m not surprised. Our image needs to change with the times. Sure, we can continue to show how elite we are with clips of urban combat environments showing today’s warfighter. Now compare those ads to the Air Force or Marines. The Air Force promotes job opportunities in all fields and not just combat. I’ve seen billboards of doctors, lawyers, and businessmen alike. The Marines, well they don’t have to advertise much. Their slogan says it all and are very capable of recruiting “The Few and the Proud”. No need for
Fancy advertising there. Now the Army uses images like a screaming Drill Sergeant giving the old knife hand in a recruit’s face. Or how about all the ads on TV showcasing “combat” in deployed conditions? Parents and our would be volunteers freak out and either seek out a different service or not sign up at all. I joined in a time of transition from “Be all that you can be in the Arrrrrrrmy” to “Army of One”. I was interested in career opportunities with the educational benefits and not so much the war fighting. That just comes with the job... in ANY SERVICE.

To wrap up, my opinion is to use that money, revamp our marketing approach, and make it more about career opportunities and community. Showcase MOS’s like military intelligence, communications, Army pilots, healthcare, and cyber warfare. These are less spoken about but provide such a wealth of knowledge and education making each individual highly marketable and sought after both in and out of the uniform. We are living in a time of deep divide, lack of medical coverage, and educational debt with little or no answers for resolve. The Army has all of that. So let’s show our country what we’re capable of and in efforts to empower the new generation and unify our country.

Getting off my soapbox now.
#willtoserve #thiswelldefend #stilldefending

We really need to spend $.3 Billion to get 6000 more recruits?