Choosing a Reputation Management Service

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"In business, your reputation is everything. Thanks to social media and review sites like Yelp, you can build a great online reputation fast. There's just one problem: The Internet moves fast, and with a few missteps, you can hit rock bottom just as quickly as you rose to that coveted 5-star rating.

The same can be said for job seekers and professionals. Just as potential customers may be searching for your business on major search engines like Google, employers often search for information about job candidates. If your Web presence is questionable, it could cost you your dream job or even get you fired from your current position.

Ready to choose a reputation management service? Here's a breakdown of our complete coverage:

Best Reputation Management Services Roundup
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Best Reputation Management Service for Individuals

So what do you do when your online reputation is less than stellar? Online reputation management (ORM) services can help you stop, fix and prevent PR disasters, as well as protect and promote your brand.

"When someone wants to learn about anyone and anything, they turn to the Internet," said Patrick Ambron, CEO of reputation management company BrandYourself.com.

"Reputation management services can help both businesses and individuals build and maintain a positive online presence, so when they are looked up online, people find positive and relevant info about them," Ambron added.

These services can have a huge impact on your personal success and that of your business, an impact that goes beyond improving your search results.

"It adds value to your brand, contributes longevity and visibility to your career or organization, and helps prevent your identity from being appropriated and misused by others," said Shannon Wilkinson, CEO of ORM company Reputation Communications.

Whether you're a business or an individual, it's important to understand how reputation management services can help you, and to make sure you know what ORM companies can and can't do and what makes a service trustworthy and effective.

Editor’s Note: Looking for a reputation management service for your business? If you’re looking for information to help you choose the one that’s right for you, use the questionnaire below to have our sister site, BuyerZone, provide you with information from vendors for free:

What services are you interested in?

Manage existing negative comments or reviews

Manage online reviews

Brand building and management
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