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As if I didn't have enough reasons to admire this guy. He wants one price for every customer -- including himself, his friends and family!-- so that everyone gets the same deal. No wonder big dealerships are scared of his business plan (selling his cars himself, rather than through dealerships).
Elon Musk to Tesla employees: NEVER discount a car
Posted from money.cnn.comPosted in these groups: 
Automotive
Business
Automotive Business
Posted 8 y ago
Responses: 1
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It's good advice because incentives and discounts are part of what ruined the Big Three in Detroit. They found that once you discount an automobile you have a segment of the market always on the sidelines that want to buy.......waiting for the discount to get larger. Also, once incentives and discounts are introduced in a competitive market, nobody returns back to full price.
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I admire anyone who can so many expensive cars.
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