Maxwell House Coffee - Just Listen - Vintage Commercial - 1950s - 1960s

Thanks for the share and the read, I grew up drinking Maxwell. I love it's saying! Nice read and share!

When I got to Fort Bragg in January of 1974 as a lowly mosquito wing, I was educated into the NCO Corps ritual of CC, coffee and cigarettes. Our compound was in the former NCO Club in the main road in COSCOM. As the newest, lowest ranking poor dumb Soldier in my section, my first "official" detail was to make the morning joe for the NCOs. I use the term NCOs generically, because for the most part these were Specialist from grades 5 - 7.

I told them that I didn't drink coffee and therefore didn't know how to make it (in reality I had been making coffee for family for years). So a SP6 gave me a formal class of instruction on how to make the coffee. They had this super percolator that would make forty cups of coffee. There was one janitor sink in the front of the building that the coffee maker would fit under to fill it up with water, take the coffee maker up there, empty it, disassemble it, clean the pot, basket and rod from the previous day, fill with cold water to here, drag it back to the office in the back of the building, add so many scoops of coffee in the basket, reassemble and plug it in. This was all to be completed before the actual start of the duty day, ready for their consumption when they arrived.

I knew this was not a task that I was destined to do and in leu of waiting for the next poor dumb Soldier to come along and replace me, I decided that a preemptive strike was in order. So my first morning I put just enough ground coffee in the basket to turn to the coffee brown. When the NCOs took their first morning cup the complaints soon followed. Payne this coffee is too, too weak, tomorrow make sure you add more coffee.

The second morning I pressed the coffee in the basket so tight I was worried the water couldn't make its way through it. When the NCOs had their first cup of that coffee it was the proverbial, Payne, this coffee could strip the paint off of a duece and a half! It's awful!

At that time I was relieved of my duty of making coffee and the poor dumb Soldier that made it before me got resigned the duty.

Mission accomplished!