Posted on Feb 8, 2016

Negative ads blanketing airwaves in 2016 campaign | Fox News

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Why do these ads keep working even though people say they are sick of negative politics?

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Republicans Democratic party

Posted 9 y ago

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Posted 9 y ago

People maybe sick of them, but they are not going away! A large part loves drama and dirty politics.

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Edited 9 y ago

Posted 9 y ago

Unfortunately studies show that people pay more attention to negative ads, as they impact a viewer more. Here is a research roundup as an example:

http://journalistsresource.org/studies/politics/ads-public-opinion/negative-political-ads-effects-voters-research-roundup

Updated May 2013: A review of scholarship and resources related to negative campaign advertising and its effects.

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Posted 9 y ago

It's human nature to dwell on the negative. It gets our attention. Sadly, they do this because it works.

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