Posted on Oct 11, 2016
New York Stock Exchange | Innovation at General Mills
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General Mills also invented the Nerf ball, and its technicians helped build the Black Box flight recorder. And it’s where many of the company’s product developers work on what they hope will be the next Cheerios or Bisquick.
Today, General Mills product developers are more likely to set up so-called “lemonade stands” for new products in grocery stores to learn what customers like and dislike. They take that feedback to one of the company’s technical centers and make refinements.
Involving consumers at the outset of the product development process is about more than handing out free samples in a grocery store. Often, General Mills will produce a small batch (as few as 50 units) of a product to distribute in a handful of Minneapolis stores to see how it sells.
Today, General Mills product developers are more likely to set up so-called “lemonade stands” for new products in grocery stores to learn what customers like and dislike. They take that feedback to one of the company’s technical centers and make refinements.
Involving consumers at the outset of the product development process is about more than handing out free samples in a grocery store. Often, General Mills will produce a small batch (as few as 50 units) of a product to distribute in a handful of Minneapolis stores to see how it sells.
New York Stock Exchange | Innovation at General Mills
Posted from nyse.com
Innovation
Inventing
Food Production
Posted 8 y ago
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Thanks for sharing the news that in the past General Mills invented the Nerf ball, and its technicians helped build the Black Box flight recorder and now their product developers are more likely to set up so-called “lemonade stands” for new products in grocery stores to learn what customers like and dislike SPC Britanny *Winnie* Balthaser.
I concur that involving consumers at the outset of the product development process makes a lot of sense. The fast food industry has employed this model for decades.
I concur that involving consumers at the outset of the product development process makes a lot of sense. The fast food industry has employed this model for decades.
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