Supply Chain Management Jobs - Develop Plan To Get More Supply Chain Management Jobs...

Develop a Realistic Plan To Get Supply Chain Management Jobs and Opportunities

Actually, you've already started making your plan by identifying your target market, creating a unique solution, and getting started with your branding. A good plan to put your career portfolio in front of the right people can be quite complex but there are some basic elements that they all share:

Pricing (Value). You have to figure out how much you're worth in the market. What are going to charge for your supply chain management expertise, in other words, what value do you add? This is tricky when you're thinking about your career as a business and developing a pricing chart for the first time, but start by getting an idea of how much people are already paying for people like you, as an employee. Then if your shifting to a consultant, remember to add business overhead required for running a business. Remember, your not just getting an hourly wage, you’re adding value. When you shift your worth based on the value added for your expertise, you can charge more than an hourly rate. Especially, if you offer enough extra value and you can demonstrate that value. Remember that you can always adjust if you're not seeing the results you want.

Promotion. Decide how you're going to reach your audience to tell them about your supply chain management expert skills. Identify the places where your target market hangs out on or offline, and how you'll get your message to them. For example, you may decide to publish articles on LinkedIn or produce videos for YouTube. Maybe you become a public speaker at trade shows or post informational articles to websites that your audience enjoys. No matter your channel, make sure you have a system set up to capture information about your audience, such as a free report in exchange for an email.

The Competition. Study your competitors, who may be colleagues or consultants who are experts in the same field. Follow them online. See what other people have to say about them. Consume their content and try out their products. If you know your competition well, you'll also understand what your target market thinks about them and you’ll know how to propose something they don't do for the market. For example, you might find a gap in their offerings that you can fill.

Goals and Metrics. Set goals for your marketing and decide what metrics you'll use to measure these goals. Goals should be specific and have deadlines attached.

Next Steps:
Work out the rest of your marketing plan in the above areas of pricing, promotion, competition and goals and metrics.