The White House JoinsSnapchat

After expanding access to President Obama’s State of the Union address by making it available on Amazon for on-demand streaming, the White House is now targeting the younger demographic with the launch of an official account on social media service Snapchat. White House’s director of product management Josh Miller cited Snapchat’s strong user numbers – including over 100 million daily actives, 60+ percent of whom are between the ages of 13 and 34 – as part of the reasoning behind the launch of the new account.